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The Garden of Eden and the Apple Tree

posted: 20 October 2010

www.brainpickings.org

Miriam Eryan

Creationism is about the beginnings of the world. For a twenty first century world, creation is about Apple. Taking a bite out of the Apple from this garden however, does not promise you a lifetime of satiety. Contrarily, it creates a phenomenon of world hunger for Apple and its products.

Apple Inc, is a multinational corporation that creates consumer electronics, computer software, and commercial servers for the dot com generation. Since 1976 the business has been spanning generations and creating apple babies by the name of iMac, ipod, ipad, iphone, AppleTV, iTunes, and its range of Macbooks.

The brand is a labour of love, is iconic in the twenty first century and is part of the status-sphere, where you’re nobody till you’re with the Apple. That’s the greatest application.

Steve Jobs and Steve Wozniack were the techno brains behind the Apple baby, sinking their teeth into technology that would span from Sydney to Silicon Valley. The pair had humble beginnings but Gigabyte-brains and assembled small computers and sold them to make their first few dollars, gradually turning them into billions and capitalising on consumers’ need to be tech-savvy.

A plant was seeded and the apple tree expanded; from bulky unattractive computers ala the Apple III to the slim line Macbooks and ipads, innovation in business and technology is synonymous with the Apple brand. Having branched out into mobile phones and the music industry, the bite into this apple, proved an illustrious investment and when you use the mirror application on your iphone and ask that “mirror mirror, on the (phone) who’s the smartest of them all?” the answer, will surely be Apple.

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